The Dutch Search Awards annually reward the best campaigns, tools, and talents within the world of search marketing. Follo was the agency with the most awards of the evening, winning no less than six gold awards. This unique achievement underscores its position as a leading player in the digital marketing industry.
In addition to winning six gold awards, Follo achieved impressive additional performances during the Dutch Search Awards. In the SEO B2C category, we not only won first prize but also secured the second and third places. This positions Follo as the SEO party of the Netherlands. Additionally, we finished six times in second place and five times in third place in various categories. With these achievements, we are among the top 3 of the best large agencies of the evening.
Data-driven approach for maximum impact
The winning cases have one important feature in common: a data-driven approach that combines innovation and strategy to achieve maximum impact. They show how we use technology and expertise to exceed client goals. Whether it's leveraging AI, developing full-funnel campaigns, or applying creative search strategies, all cases demonstrate our focus on result-orientedness, collaboration with clients, and translating complex insights into tangible success.
- Best SEO B2C Campaign - CROP - Nonpaints.com – For outstanding organic results within the consumer market.
- Best Full Funnel Campaign - CROP - Nonpaints.com – An integral campaign that successfully combined branding and performance.
- Best Use of Data - CROP - Nonpaints.com – For the strategic use of data to elevate results to a higher level.
- Best Use of Generative AI in PPC - Wallgroup – Innovation with AI for optimizing ads.
- Best SEO B2B Campaign - DUTCH Vans – Impactful strategies and growth within the business market.
- Best Search Campaign outside Search Engines - StudyGo – Innovative use of search campaigns on alternative platforms such as social media, e-commerce sites, mobile apps, digital assistants, or other online channels
Innovation and expertise as the basis for client success
From the moment of the merger, the new digital marketing group immediately joined forces to offer added value to clients. By continuously investing in innovative solutions and knowledge sharing between locations and specialists, seamless collaboration and exceptional results are achieved. With a sharp focus on combining data and performance, the organization realizes sustainable growth for its clients. The goal is clear: to be the leading partner in digital marketing, with results and innovation as core values.
Mark van Hattum, CEO Follo
“The Awards are a fantastic recognition of the hard work and passion of our team and our clients. They not only confirm that our data-driven and innovative approach is bearing fruit but also the strength of our recent merger. By combining expertise and collaboration across the entire group, we continue to push boundaries and further grow our clients' results.”
About Follo
The new brand Follo focuses on performance marketing and international growth. It aims, through in-depth expertise and innovation, to maximize measurable results for clients. As a leading performance marketing agency in the Netherlands, it combines data, tech, and client-focused strategies with a passion to excel. The organization has nearly 200 employees, spread across locations in Amersfoort, Arnhem, Utrecht, Tilburg, Ghent (BE), and Groningen.
End of press release: Note for the editor
For more information, interview requests, or more visual material, please contact Anouk Sintniklaas at phone number: 085 - 303 5868 or via email [email protected]
