The digital advertising landscape has changed dramatically in recent years and continues to evolve with the disappearance of third-party cookies and new European legislation. Both advertisers and agencies will need to adapt to a more sustainable digital marketing strategy. The use of first-party data and advanced technology to deliver personalized, effective campaigns for clients is essential for this.
Digital Heroes has built a reputation for delivering results-driven media campaigns using advanced data analysis, making them a perfect fit for Follo. Through the strategic collaboration, Follo can further optimize its capabilities in digital advertising and offer its clients more comprehensive, effective solutions.
Ortwin Verreck, Follo
“We are very pleased with the strategic collaboration with Digital Heroes,” said the CEO of Follo. “This is a milestone in our growth and ambition to offer our clients the very best digital services and solutions. In a digital world where more automation is taking place, it becomes increasingly important to invest in brand marketing. The distinctiveness of a brand, the customer experience, even after a purchase is completed, becomes more important. That is why we are investing in more knowledge in brand marketing, brand campaigns, and digital channels such as digital out of home and addressable TV, alongside our powerful approach to performance marketing. Additionally, Digital Heroes has considerable knowledge and experience in marketing automation. With the cookieless world on the horizon and the shift from outbound to inbound marketing, 1st party data is becoming increasingly important. Through this collaboration, we now have even more knowledge in-house to help clients develop sustainable and effective campaigns.”
Rody van Vierssen, Director Follo
“Follo has been active in digital advertising for over 15 years. The field has always been in motion, but developments are now moving very fast. It is becoming increasingly important to have a good data and technical infrastructure to develop relevant media strategies. It is precisely this knowledge of Follo at the intersection of marketing, data, and technology that makes even more comprehensive solutions available to elevate campaigns to a higher level.”
About Follo Group
Follo Group is an ambitious data-driven digital marketing organization with a clear approach and focus on growth. The combination of leading agencies, each with their own specialization, forms a powerful and valuable collaboration in the pursuit of a full-service data-driven digital agency. We work together from the same vision and approach with a focus on connecting marketing, data, and technology. Always with the end customer and the customer experience as a starting point. We continuously anticipate relevant innovations in the market, allowing us to stay ahead in our field. This enables clients to benefit from maximum digital results, and we are the perfect place for employees to grow into “the best in our field.”
About Follo
Follo is a leading player in the digital advertising industry, specializing in delivering results-driven campaigns using advanced data analysis. With a focus on personalized and effective campaigns, Follo has built a reputation for delivering added value to clients.
They combine digital strategic thinking with a hands-on mentality in daily practice, supported by more than 15 years of experience in digital marketing and media management.
End of press release: Note for the editor
For more information, interview requests, or additional visual material, please contact Anouk Sintniklaas at phone number: 030-8200200 or via email [email protected].
