Follo is proud to announce that we have been recognized as a 'Great Place to Work’, the global authority on workplace culture, employee experience, and leadership behavior. This certification reflects the experience of our people working at Follo and highlights our commitment to creating a stimulating and inspiring work environment where our people can grow and where innovation is paramount.

The Great Place to Work Certification™ is based on the results of the Trust Index™ survey conducted by the Great Place to Work Institute, assessing employee satisfaction across various aspects of the work environment, ranging from equality and respect to opportunities and responsibilities. Some highlights of this recognition include:
- An inspiring work environment where collaboration is encouraged and collegiality is central.
- A good work-life balance with a lot of flexibility, allowing our people to work in ways that suit them best.
- A culture of trust, where people feel valued and respected.
- A flat organizational structure that promotes open communication and collaboration.
- A warm welcome for new people, who quickly feel at home and become part of the team.
Great Place to Work® is a global authority on workplace culture, with over 100 million surveyed employees worldwide since 1992. Their Trust Index™ employee survey provides reliable insights for building a successful organizational culture, and the Great Place to Work certificate is a globally recognized benchmark for identifying and recognizing an outstanding employee experience.
At Follo, we understand that such changes may raise questions. For related tax questions, we recommend contacting your tax advisor. At Follo, we cannot provide tax advice, but we are always ready to support you with all your online advertising needs. If you have any further questions, do not hesitate to contact us. We are happy to assist you!
“We strongly believe in the importance of a positive company culture and will continue to invest in the growth and well-being of our people. As an organization, we strive to continuously evolve and stay ahead in our industry, with a dedicated focus on talent development of our people and teams. We look forward to a future where our people remain central to all our efforts.”
Zarah van Ouwerkerk, Follo
Creating a Culture for Innovation
Follo aims to be the most innovative data-driven digital agency in the Netherlands. This requires a culture where there is room for ideas, mistakes, and experimentation. We encourage our teams to apply new methods and develop projects, with successful initiatives being rolled out more broadly. Results include accelerated SEO development, more efficient time-to-market, accurate A/B testing, and faster web pages with AI. This led to winning prestigious awards such as the Global Search Award and DIA Award, thanks to e-commerce strategies for clients like Blokker and Medicura, where data, marketing, and technology come together for extraordinary success.
Fostering Growth of Our Digital Consultants
Follo invests significantly in the development of its digital consultants, both professionally and personally. The in-house Academy offers them industry-specific training and consultancy skills. Consultants have the freedom to shape their development at their own pace, with options such as unlimited leave or pursuing seniority. The company provides a structured training path, where consultants are guided by a team with a buddy, product owner, and team leader. Follo matches consultants with assignments that align with their interests and ambitions, which not only benefits the client relationship but also stimulates employee growth. This results in satisfied clients who recognize the added value of the consultants.
"Our culture is focused on continuous growth and development, which is the core of our success. Follo stands out by truly investing in our own people. The development of our digital consultants is very important, both as individuals and as professionals. We strongly believe in the importance of letting our people grow with the innovative products we create. We teach them not only professional but also personal and consultancy skills. We do this in our own Academy, where consultants can choose their own pace.“
Ortwin Verreck, Follo
Want to know more about what it's like to work at Follo and the career opportunities we offer? Check out our vacancies page. Discover what your future could look like at the leading digital agency in the Netherlands!