FolloTalks Episode #5 - How AI Accelerates the Grip of Marketplaces on E-commerce

AI is rapidly transforming the e-commerce world, and marketplaces like Amazon, Bol.com, and Zalando are playing a key role in this shift. In the latest episode of FolloTalks, we dive deep into how AI is strengthening the hold of marketplaces on e-commerce, and what brands can do to stay relevant in this fast-changing market.

Our experts, Martijn van Dijk and Kayn Wolfswinkel, share their insights on the future of conversational commerce, AI tools, and how marketplace integrations empower brands to stand out in a world where the customer journey is increasingly driven by AI.

Listen now on Spotify or Apple Podcasts.

What to expect from this episode:

1. The power of AI in marketplaces – How marketplaces like Amazon use AI to enhance the customer experience and boost conversions. Martijn and Kayn explain why marketplaces are growing so quickly and why they are hard to beat in terms of customer experience.
2. Conversational commerce – What does it mean to be conversational commerce-ready, and why is it essential for brands to optimize their presence on marketplaces? We discuss the role of SEO and content optimization in AI-driven platforms like ChatGPT.
3. Practical steps for brands – How can you prepare your brand for a future dominated by marketplaces and AI-driven search tools? Our experts provide practical tips to keep your brand visible in tomorrow's AI-powered world.

Why listen?

Because marketplaces are likely to continue strengthening their dominance in the e-commerce world in the coming years. The rise of AI-driven marketplaces like Amazon with their conversational commerce means your brand needs to adapt to stay relevant. In this episode, you’ll gain valuable insights and strategies to help you prepare your brand for the changes that could already be a reality by 2025.

Want to learn how to optimize your brand for the AI-driven customer journey? Listen now to the FolloTalks podcast and discover how to prepare your brand for the future of e-commerce!

Listen to the podcast now and learn how to compete in a world where AI drives marketplaces!