Sell with data, grow with performance

Amazon

Reach millions of buyers with smart ads, optimized content, and scalable feed strategy. Amazon is the e-commerce platform of Europe. But it is also a platform full of competition, rules, and algorithms. Without a well-thought-out strategy, you remain invisible. At Follo, we help brands not only be present on Amazon — but to be structurally successful. We combine technology, data, and execution power in one integrated Amazon strategy. From product feed to A+ content. From ads to marketplaces reporting. Everything focused on growth, scalability, and profitability.

Contact us All marketplaces

Amazon marketing with performance as a starting point

Specialist expertise

Selling on Amazon is not a plug-and-play story. It requires knowledge of the algorithm, insight into competition, and control over data. That's why Follo always develops a full funnel marketplace strategy, with Amazon as the core channel.

We optimize for visibility and conversion. From positioning to ASIN structure, from product title to image stack. Through smart SEO, ad setup, and pricing strategies, we ensure your products stand out and sell.

Amazon advertising: campaigns with control

Amazon offers powerful advertising opportunities, but only those who set up the right structure and understand the algorithms get the most out of it. We help you set up Sponsored Products, Sponsored Brands, and Sponsored Display — tailored to your products, margins, and funnel.

Thanks to the data in FolloEngine, we steer in real-time on ROAS, ACOS, or margin. We combine insights from Google, social, and Amazon itself to manage campaigns smarter, dynamically optimize keywords, and allocate budgets purposefully.

Fast-growing platform, direct impact

Why focus on Amazon?

Wide reach

Direct access to a vast audience of active buyers with high purchase intent.

Flexible advertising options

Multiple ad formats to effectively highlight your products.

Targeted targeting

Targeted targeting based on search behavior and product interest.

Data-driven approach

Measurable results and continuous optimization for maximum return.

Marketplace insights

Feed optimization with FolloEngine

Your feed is the foundation of your presence on Amazon. With FolloEngine, we link your product data to current trends, search terms, and competition insights. We automatically enrich titles, descriptions, bullet points, and images based on:

Google search data
Amazon search behavior
Social search signals (TikTok, Pinterest)
First-party product data and inventory

This way, we ensure your content and feed remain up-to-date, align with purchase intent, and score maximally within Amazon's algorithm.

Programmatic advertising for more reach

Amazon DSP

In addition to native advertising within Amazon itself, Amazon also offers a powerful DSP (Demand Side Platform) that allows you to purchase programmatic campaigns outside of Amazon. Think of display banners, videos, and remarketing on external websites, apps, or via connected TV — all based on Amazon's rich first-party data. At Follo, we use Amazon DSP to generate extra visibility among relevant target groups. Think of retargeting visitors who viewed your ASINs. Or prospecting based on purchase behavior in specific categories. With DSP campaigns, we expand your reach, strengthen your brand, and guide buyers from orientation to conversion — even outside the Amazon environment.

Turn deals into real growth with strategic Amazon promotions

Amazon Promotions are a powerful way to temporarily boost visibility for your products and drive immediate sales. Think of Deal of the Day, Lightning Deals, Best Deals and Coupons actions that combine discount, urgency and increased visibility. These promotions appear prominently in search results and on the highly visited Deals page, making them one of the most effective ways to reach high-intent shoppers. They give buyers a direct incentive to convert faster because urgency, pricing advantage and exposure come together.

We don’t just determine which promotion fits your product or category we identify when a promotion is commercially smart. By analysing inventory levels, margins, category behaviour and competitive pressure, we ensure promotions are used profitably, not just visibly.

The result: more traffic, higher conversion rates and a strong boost for your organic ranking. For some products, a promotion acts as a fast accelerator; others benefit more from multi-unit discounts to move stock efficiently. By leveraging major retail moments like Prime Day or Black Friday, you also tap into Amazon’s massive marketing push. We make sure your promotions align with your margins, inventory position and category dynamics, so they’re not just attention-grabbing, but truly profitable.

Amazon Sponsored Products: the foundation of a profitable advertising strategy

Amazon Sponsored Products are CPC ads that push individual products to the top of search results or onto product detail pages. They’re ideal for launching new products or giving bestsellers extra visibility. Through Seller Central, you can easily set budgets, bids and targeting, from keywords to categories, giving you full control over reach and costs.

You can choose between automatic campaigns (Amazon selects keywords based on your listing) or manual campaigns, where you assign broad, phrase or exact match keywords yourself. The real strength lies in combining both: automatic campaigns for discovery, manual campaigns for precision and competitive advantage. By bidding strategically on top-performing keywords, your products appear more frequently in the feed, leading to more clicks, more conversions and stronger organic growth.

Beyond Sponsored Products, you can also advertise through Sponsored Brands or Bid by Placement campaigns to boost your brand page, category visibility or display positions within Amazon. The right mix depends on your goals, margins and category dynamics. We help you build, monitor and optimise campaigns, ensuring every click drives visibility, revenue and profitable growth.

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How does Amazon FBA work?

Fulfillment by Amazon (FBA): logistics that fuel your growth

Fulfillment by Amazon (FBA) is the easiest way to deliver your products to customers, faster, more reliably, and with better conversion potential. Instead of managing storage, shipping and customer service yourself, you simply send your inventory to an Amazon warehouse. From there, Amazon takes care of everything: storage, order processing, Prime shipping, returns, and customer service across Europe.

With FBA, you benefit from the trusted Prime label, shorter delivery times, and a higher chance of winning the Buy Box. You only pay for the services you use—no contracts, no minimum stock levels. That means full flexibility. Within the FBA program, you can choose from three options:

European Fulfillment Network (EFN): one storage location—ideal for starting international sales.
Multi-Country Inventory (MCI): spread your stock across multiple countries—without cross-border fees.
Pan-European FBA: maximize speed and reach by storing inventory in multiple EU warehouses.

We help you determine the best fit for your growth strategy, margin structure and inventory setup. This way, you unlock Amazon’s full logistics network, without the hassle, with full scalability.

End-to-end guidance: from listing to reporting

We are not a standalone 'Amazon partner', but a full-service strategic partner. This means:

We support account setup and marketplace onboarding
We build custom content structures and A+ pages
We integrate with systems like Channable, feed management tools, or your PIM
We integrate Amazon data into your broader performance dashboards

Through FolloEngine, we monitor performance per product, campaign, and keyword. This gives you real-time insight and strategic advice — not monthly, but continuously.

Amazon in your marketplace ecosystem

Amazon is an important sales channel for many brands, but at Follo, we don't treat it as a standalone entity. We fully integrate Amazon into your broader marketplace and e-commerce strategy. This means we don't analyze Amazon's performance separately, but in conjunction with other platforms like Bol.com, Zalando, and your own webshop.

With FolloEngine, we bring together all relevant data streams: from sales data and ad results to inventory, margin, and customer value. This allows us to make strategic decisions based on the complete picture. Think about which products to offer where, how to allocate your budget most efficiently, and which retention flows to use after a purchase via Amazon.

Moreover, we ensure consistent product feeds, pricing strategies, and brand experience across all channels. This way, there is no competition between your own channels and marketplaces, but rather reinforcement. Amazon thus becomes not just a sales channel, but an integrated part of a scalable, data-driven growth strategy.