ChatGPT advertising: is the newest search channel

ChatGPT Advertising: advertising in the newest search channel

ChatGPT Ads went live in the Netherlands and Belgium this week, following OpenAI's expansion to 31 European countries. For brands, this means a new channel where early visibility offers a real advantage.
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What is ChatGPT Advertising?

Advertising within ChatGPT means your products can appear in answers to relevant user questions, right at the moment someone is exploring or considering a purchase.

Our customers

Why start now?

With FolloEngine, we can already see on which prompts ads appear and which brands show up. We use that data to determine, per brand, whether, where, and how advertising in ChatGPT offers opportunities, even before independent access is broadly available.

Independent access via the Ads Manager will open up in the coming weeks. Those who are ready by then will be first to go live.

What can Follo do for you now?

  • Register you as a merchant with OpenAI, so your products qualify for advertising
  • Build your product feed in the format OpenAI requires, so everything is ready once advertising becomes possible
  • Advise you based on FolloEngine data on the opportunities and risks specific to your brand
Sign me up for ChatGPT Advertising

Want to be first live on ChatGPT?

Our SEA consultant will gladly think along with you, for free: what opportunities ChatGPT Advertising offers your brand, and what you can already prepare now.