Working with the most powerful web analytics tool
Google Analytics 4 Training
The new standard for web analytics
What is Google Analytics 4
Google Analytics 4 is the new standard for web analytics. As the most widely used analytics platform, GA4 offers powerful capabilities to analyze user behavior and make data-driven decisions. You will learn where visitors come from, what content they view, and how to turn these insights into concrete improvements.
Why Google Analytics 4
GA4 has been the only version of Analytics since July 2024. It is essential to learn how to work well with this version of Analytics. The interface and reports have been completely revamped compared to its predecessor, Universal Analytics, with new possibilities for event tracking and user-focused analysis. In this training, you will learn all the important features and apply them directly.
More insight
USP's
Mastering the new interface
Learn to work with the completely revamped interface and reports of GA4. You will receive practical tools to make the most of the tool.
Mastering event tracking
Discover the powerful event tracking capabilities. Measure precisely how visitors use your website and turn this data into improvements.
Data-driven work
Use the extensive analysis capabilities to better understand user behavior and make data-driven decisions.
Expert guidance
Benefit from hands-on guidance by certified GA4 experts. We share practical examples and best practices.
Tooling
Our approach to Google Analytics 4 Training
In one intensive training day, our Google-certified trainers will guide you through GA4. Through practical exercises and real-life cases, you will learn to work directly with the new features. We keep the groups small for maximum interaction and personal attention. After completion, you will receive a certificate and we remain available for further questions.
