Targeted e-commerce campaigns
Google Shopping Training
Selling from the search engine
What is Google Shopping
Google Shopping is Google's advertising platform where you can make your products directly visible to potential customers. With the right use of Google Shopping campaigns, you not only reach more relevant visitors but also generate more revenue directly. In this training, you'll learn step by step how to set up and optimize successful Shopping campaigns.
Why Google Shopping
With Google Shopping, you have a powerful tool to present your products to potential customers who are actively searching. The visual product ads immediately catch the eye and lead to higher conversion rates. By using bid strategies and feed optimization correctly, you maximize your ROI.
More insight
USP's
Feed Optimization
Learn to optimally set up your product feed and link it to Google Merchant Center for maximum visibility of your products.
Smart Bidding Strategies
Develop effective bidding strategies that maximize your conversions within your available budget.
Technical Expertise
Get a grip on the technical aspects and learn to work with tools like Channable for optimal campaign management.
Practical
Directly applicable knowledge that allows you to get started for better campaign results.
Tooling
Our approach to Google Shopping Training
We combine theory with practical exercises so you can apply the knowledge immediately. You'll learn to work with all the important tools and receive personal guidance from experienced trainers. After completion, you can independently set up and optimize successful Shopping campaigns.
