Website tracking and tagging
Google Tag Manager Training
Independent tag management
What is Google Tag Manager
Google Tag Manager is a powerful tool that allows you to add tags and scripts to your website yourself, without relying on developers. You gain direct insight into website visitor behavior and can easily measure conversions. In this practical training, you'll learn step by step how to efficiently use GTM for your organization.
Why Google Tag Manager
As an online marketer, you want to work data-driven, but often you depend on developers for implementing tracking codes. Google Tag Manager gives you back control. With this free tool, you manage all your marketing tags and pixels yourself from one central place. This way, you directly measure the effect of your marketing actions and continuously optimize your results.
More insight
USP's
Directly applicable
Learn in one day how to effectively use Google Tag Manager. After this training, you will independently manage your marketing tags and tracking.
Practical experience
Our experienced trainers share practical tips and tricks from their daily practice. You learn to work according to best practices.
Learning by doing
You will work hands-on with your own website or a demo environment. This way, you directly apply what you've learned in practice.
Complete support
Afterwards, you receive a certificate and extensive documentation. You can also always contact our trainers for follow-up questions.
Tooling
Our approach for Google Tag Manager Training
Our experienced trainers guide you step by step through the functionalities of Google Tag Manager. You learn to work with tags, triggers, and variables. We cover concrete use cases and you immediately start working yourself. This way, after one day, you can independently start measuring and optimizing your online results.
