SEO Texts that Score
SEO Training for Copywriters
From Keyword to Converting Content
What is SEO Copywriting?
During this hands-on training, you will learn all the essential aspects of SEO copywriting. From conducting keyword analyses to writing compelling meta-descriptions - you will receive concrete tools to apply directly to your own work. We combine current SEO knowledge with practical writing techniques so you deliver texts that appeal to both visitors and search engines.
Why SEO Copywriting?
Content plays a crucial role in search engine optimization. Your website may be technically perfect, but without SEO-proof texts, you miss opportunities to rank higher. In this training, you will learn how to create content that search engines understand and that appeals to your target audience. This way, you directly improve the online findability of your organization.
More Insight
USP's
Targeted Keyword Selection
Learn to work with professional keyword tools to select the right keywords. Analyze search volumes and determine where the opportunities lie for your content.
Mastering SEO Techniques
Write compelling meta-descriptions and page titles that generate clicks. Learn how to optimally use technical SEO elements.
Writing Valuable Content
Create content that appeals to both search engines and visitors. Combine SEO techniques with engaging copy that converts.
Practice-Oriented Learning
Directly applicable knowledge and practical exercises. Work on your own cases and receive personal feedback from experienced SEO experts.
From Theory to Practice
Our Approach to SEO Training
Our trainers are active SEO specialists daily and share their current knowledge and experience. In small groups, you work on practical assignments and your own content. You receive direct feedback and concrete tips to apply. After the training, we remain available for questions.
