Medior Content Specialist

€ 3,250 - € 4,250 | 32-40 hours | Hybrid working

Content strategy and marketplace optimization — you set the direction

As a Medior Content Specialist, you are the brain behind marketplace content that makes brands visible and drives conversion. You develop data-driven content strategies, optimize product content for each platform, and know exactly how to use AI intelligently to work faster and better. You refine generated content — but you do much more than that. You strategize, analyze, and advise.

You’re a strategic, independent thinker. You spot opportunities, use AI tools smartly to increase efficiency, and know when content needs an extra twist. You fully manage your own responsibilities, advise consultants at a senior level, and coordinate seamlessly with your colleagues.

Apply About us

Your main challenges

Developing content strategy
You build data-driven content strategies for brands on marketplaces. Which approach works where? You analyze, advise, and implement.
Marketplace optimization
Every marketplace plays by different rules. You understand the nuances of Amazon, Bol.com, Zalando, and others. You optimize product content (titles, descriptions, A+ Content) for both search engines and conversion.
Brand storytelling & messaging
You help brands tell their story the right way. From Brand Stores to full content strategies — you make brand presence stand out.
AI as a tool, not a shortcut
You use AI intelligently for efficiency (ChatGPT prompts, automation), while acting as the quality gatekeeper. AI generates — you refine and strategize.
Data-driven optimization
You measure, analyze, and iterate. Dashboards are your friend. You spot trends, draw conclusions, and continuously improve content based on performance.
Design & multimedia integration
Using Photoshop, InDesign, and video editing, you bring content to life visually. You understand how copy and design strengthen each other.

Requirements

What you bring

2–3 years of experience in content creation, marketplace optimization, and automation.
Proven ability to develop content strategies and execute them independently.
Hands-on experience with AI tools and workflow automation.
Strong skills with design and editing tools (Photoshop, InDesign, Premiere Pro).
A data-driven mindset: you can read numbers, recognize patterns, and turn insights into strategy.
Strategic thinking: you look beyond tactics and see the bigger picture.
A proactive attitude: you don’t wait — you spot opportunities and act on them.
A great teammate: you advise at a high level, but enjoy collaborating.

Your profile

What you can expect from Follo

Follo is not your average agency. Born from the merger of four top agencies, we’re growing fast and work with brands that matter (ASCIS, Hunkemöller, Petrol Industries, and many more). We’re all about results, speed, and technology — and we take good care of you:
Salary: Gross monthly salary between €3,250 and €4,250, depending on your experience and impact.
Hybrid working: You set your balance — office (Utrecht, Dongen, Groningen, or Ghent) and working from home, roughly 50/50.
Tools you’ll love: Access to the best content and design tools, AI platforms, and marketplace tools.
Travel & remote work: NS Business Card or travel reimbursement, plus a work-from-home allowance to fine-tune your setup.
Rest & balance: 26 vacation days + 8% holiday pay. Option to buy extra days or take a sabbatical.
Continuous growth: Training, coaching, and knowledge sessions. Content and AI evolve fast — we keep you ahead.
Impact that matters: You work on projects where brands truly grow. Ownership isn’t just a word here.
Your team: Smart, driven colleagues who support each other and want to win together.

Klaar om impact te maken?

Stuur je CV en eventueel wat work samples naar [email protected]. Heb je vragen? Mail een bericht. We houden niet van onnodige rondes gewoon snel, duidelijk en eerlijk.

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