Focus on Customization and Private Label at Azalp
Focus on Customization and Private Label at Azalp
What?
Azalp distinguishes itself in the market by focusing on luxury yet affordable custom garden products and its private label. This strategic choice has led to a strong market position and healthy growth, even in a competitive market with price pressure.
How?
By strategically investing in custom solutions and the private label, Azalp has acquired a unique position. The company focuses on customers who value quality and customization, from luxury vacation chalets to custom-made garden houses. This approach results in better margins and sustainable customer relationships.
Tooling
From Online Pioneer to Customization Specialist
As an online garden product pioneer since 1998, Azalp has evolved from a pure trader to a specialist in custom garden solutions. Through targeted online marketing and a focus on quality and service, the company continues to grow, even after 20 years in the market.
