DutchBulbs triples marketplace revenue in two years
Sector context
The European flower bulb market is highly seasonal and competitive.
With more than 1,600 specialised growers and an export share of 83% of the European bulb market, the Netherlands is the continent’s leading hub. Trends shift every season and competitive pressure fluctuates quickly — making marketplace optimisation especially challenging. DutchBulbs managed to grow consistently in a market that accelerates every year.
What
DutchBulbs had strong products but lacked the time and expertise to grow structurally on marketplaces. Growth stagnated due to limited content optimisation, seasonal pressure and a fragmented advertising approach. Without a clear process and continuous optimisation, the brand wasn’t reaching its potential. DutchBulbs needed a scalable solution without adding internal capacity.
How?
We developed a scalable approach that optimised integration, content and advertising per season. We activated the full assortment on Amazon, Bol and niche platforms, improved all listings and executed three optimisation rounds each season. We also built a clear Sponsored Ads architecture with category-based keyword targeting and dynamic budget allocation. This gave DutchBulbs strong control over visibility, relevance and international growth.
We chose a growth strategy that moves with the seasons, assortment size and international ambitions. We built a roadmap based on category potential, seasonal volumes and local market pressure. The strategy focused on European rollout, scalable content and a flexible structure that allowed DutchBulbs to scale each season without additional internal staff.
"Revenue has tripled in just 2 years."
Vitaliy, CEO van DutchBulbs
Result
Within two years, DutchBulbs tripled its marketplace revenue and grew into a strong European marketplace brand. The combination of improved content, seasonal optimisation and an efficient advertising structure delivered strong organic growth and scalable campaigns. DutchBulbs expanded into major European countries and significantly improved visibility during seasonal peaks — without additional internal employees.
Integration & assortment
We brought the full assortment live on Amazon, Bol and niche marketplaces without issues.
All technical challenges, variant structures, feed errors and product data, were resolved to create a stable foundation. We then activated more than a thousand SKUs with consistent product information and a clear category structure. This ensured scalability and reduced operational load during seasonal peaks.
Content & seasonal optimisation
We continuously adapted content to seasonal dynamics, trends and search volumes.
Before each season, we performed data analysis and keyword mapping to determine top search opportunities. During the season, we executed multiple optimisation rounds based on performance, ranking and real-time demand. This ensured DutchBulbs stayed visible, relevant and competitive even when trends shifted quickly.
Advertising
A complete Sponsored Ads structure for visibility and conversion.
We developed category-focused campaigns with keyword targeting, dynamic budget allocation, retargeting and defensive campaigns for branded terms. This secured strong positions during seasonal peaks and delivered sustained growth across both paid and organic performance.
International growth
We expanded DutchBulbs quickly and in a controlled way across all major European marketplaces.We expanded DutchBulbs quickly and in a controlled way across all major European marketplaces.
Per country, we analysed assortment potential, competitive pressure and growth opportunities. With a tailored category approach per market, DutchBulbs expanded successfully into Germany, France, Italy and Spain. The scalable structure made further expansion easy without adding internal capacity.
Collaboration
We operated as a fully external marketplace team aligned with DutchBulbs’ seasonal rhythm.
DutchBulbs could focus on sourcing and product quality, while we handled strategy, execution and optimisation. With fixed touchpoints, seasonal cycles and transparent reporting, we could act quickly and optimise more effectively each season. This allowed the brand to grow without hiring additional internal FTEs.
