HEMA optimizes findability with smart link building strategy
HEMA optimizes findability with smart link building strategy
What
HEMA has achieved strong growth in organic findability in recent years. Through a strategic partnership with OrangeValley, a data-driven link building strategy has been developed that has significantly improved online authority and findability.
How
Through the combination of in-house expertise and external specialists, an effective approach has been developed. OrangeValley's data analysis and extensive network of publishers strengthen HEMA's link profile. The focus is on quality links that are relevant to HEMA's products and brand values. This targeted strategy leads to better positions in Google and more organic traffic.
Tooling
Conclusion
The approach is characterized by continuous monitoring and optimization of the link profile. Technical aspects such as anchor text distribution and follow/nofollow ratio are considered. By focusing on quality and relevance, HEMA builds sustainably on online authority. This translates into improved positions for important search terms and growing organic traffic.
