Utrecht University of Applied Sciences faced a digital transformation with a new website. The challenge: maintaining and increasing SEO traffic despite a drastic content reduction and merging of domains.

We approached this project strategically with a thorough baseline measurement and keyword analysis, laying the foundation for targeted SEO optimization. In collaboration with the content agency, we optimized texts and provided technical advice for the content briefings. Smart URL redirects ensured a smooth transition without load time loss. Additionally, we restructured Google Tag Manager and Analytics, with custom dashboards for each program, allowing us to deliver personalized, GDPR-compliant data analysis and maximize SEO traffic.

Together with HU, we realized a user-friendly website that meets the highest technical standards and contributes to better online findability. After a slight decline in the first two months post-launch, SEO traffic recovered and even increased by 2% over the first six months. This result highlights the effectiveness of our combined technical expertise and strategic insight.