SC Anderlecht and Follo strive for the highest achievable in data and marketing

Strategy & Customer Experience

Strategie Social

What?

Strategic growth of the fanbase through data-driven marketing and engagement

RSC Anderlecht wants to strategically grow its fanbase through data-driven marketing. The challenge is to increase engagement with supporters and reach new audiences through personalized content and targeted campaigns.

How?

Integrated data-driven approach with marketing automation for personalized fan communication

We developed an integrated digital strategy that brings together all fan data. Through advanced segmentation and marketing automation, we create personalized campaigns that align with specific fan profiles. Real-time analyses drive optimization, leading to better results and higher ROI.

How?

Data centralization & analysis

We inventoried the data streams and developed a plan to centralize them. By linking CRM data to website usage, we can create detailed customer profiles.

Optimization of campaigns

We evaluated and optimized both existing and new campaigns for better performance. This includes adjusting advertising strategies, improving content, and using advanced targeting.

Consultation and collaboration

We work closely with the RSCA team to continuously evaluate developments and needs and respond to them. Through regular consultations and updates, we ensure that all parties remain informed of progress, results, and new trends.

Impact of data-driven fan marketing

Targeted campaigns, higher conversion, more impact

By using marketing automation and personalized content, we have elevated the digital fan experience to a higher level. The combination of data analysis and creative campaigns ensures maximum impact and growth of the fanbase.

What now?

Related cases

Our collaboration with RSCA revolves around trust, transparency, and growth. Curious about how we translate data into results? Contact us, and we'll schedule something.

Curious what we can do for you?

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