Case Simyo: Why monitoring load times with Google Analytics is not enough
Case Simyo: Why monitoring load times with Google Analytics is not enough
What?
A fast load time is essential for a strong user experience and higher conversions. Google Analytics offers only limited insights in this area, as it reports average load times without considering real user experiences. Advanced performance monitoring, with metrics like First Contentful Paint (FCP) and Time to Interactive (TTI), provides a more accurate picture of when a page is truly usable. By smartly utilizing this data, you improve load times, increase customer satisfaction, and maximize conversion results.
How?
By using specialized performance tools and real user monitoring, we demonstrated for Simyo that switching to server-side testing leads to significantly better load times. With this data-driven approach, we achieved a concrete improvement in the user experience. The implementation of server-side A/B testing with SiteSpect significantly improved load time, resulting in a faster First Contentful Paint (FCP) and an enhanced user experience.
