Simyo: score quickly in Google with SEO

Simyo aimed to strengthen its market position by expanding from SIM-only plans to offering phones with subscriptions. A strategic move that required a well-crafted SEO approach to stand out in a highly competitive market.

The telecom industry is fiercely competitive, especially at the brand level. Major players dominate search results with strong content around popular devices like the iPhone and Samsung Galaxy. For Simyo, the challenge was to find a distinctive positioning: not by competing on the latest models, but by strategically targeting devices that consumers are still actively searching for.

This strategy required not only technical optimization but also a fundamental expansion of Simyo’s digital ecosystem. The launch of the new phone shop marked a strategic step toward a new business model for Simyo—and an opportunity for Follo to prove the power of SEO as a true growth engine.

Follo (formerly OrangeValley) developed a data-driven content strategy together with Simyo, based on in-depth keyword research. Instead of focusing on generic terms, the approach centered on specific device pages with high purchase intent. Each type of phone received its own tailored content strategy, aligned with search volume, competition, and relevance.

In parallel, an extensive blog structure was created to drive organic traffic from early-stage search queries. Articles such as “Which iPhone suits me?” attracted new visitors and strengthened internal link profiles leading to the product pages. This resulted in a sustainable content ecosystem where brand authority, technical SEO, and storytelling reinforced one another.

"Each keyword, and thus each device, requires a different approach in terms of content, and that's why we keep a close eye on the competition. The more competition, the better and more comprehensive the content needs to be."

The close collaboration between Simyo and Follo resulted in a successful market introduction. Through continuous monitoring and optimization of the content strategy, we see growing traffic week by week. The combination with branding enhanced the effect of our SEO approach, leading to higher CTRs and better conversions.