Digital First FolloEngine

SEO & GEO in the AI Search Era: Winning on Google, ChatGPT & Beyond.

Everyone has data, but very few use it to its full potential—especially in SEO. That needs to change. In this session, Stijn, with over 10 years of SEO experience, will guide you through the fast-changing world of Google and AI-driven search engines, showing how smart use of SEO & GEO data can help you outperform competitors.
Book a demo FolloEngine

From Blue Links to AI Answers: Staying Visible in the New Search Landscape

Google still changes every single day—and now it’s making its own move towards becoming an AI Search Engine. At the same time, platforms like ChatGPT and other LLM-based AI tools are shaping the way people search and consume information. The search results page is no longer just blue links—it’s AI answers, visuals, product feeds, and more. The question is: are you still visible across all of these? Are your products shown? Are you the go-to source for your audience?

See which data matters, how ai search impacts you, and what to ignore

Data as your edge in the ai era

Big Data may sound old-school, but it remains the edge you need to win today. The key is knowing which data actually matters, and how to use it effectively. AI isn’t just changing how people search—it’s changing what you should measure. Where is your traffic shifting? How do you track if AI platforms are referencing your brand? And which metrics are crucial (versus just noise)?

With practical examples, Stijn will reveal:

  • which SEO & GEO data is critical in the AI era,
  • how to leverage AI to measure the impact of AI Search on your business,
  • what you should and shouldn’t do to secure an edge.

 

No vague theories—just actionable insights to elevate your SEO strategy in the AI Search era

AI Overview impact analyzer

Leading the future of seo in the ai era

Shaping the future of search with Stijn Bergmans

2025WWVD- Follo-stijn

As head of SEO/ GEO at Follo, Stijn Bergmans helps shape the future of SEO for 100+ companies. With 10+ years of expertise and a team of 30 specialists, he pioneers the use of AI, GEO, and Big Data to transform SEO strategies into measurable impact. Stijn inspires audiences with practical insights and forward-looking strategies for winning in AI-driven search.