Brighton SEO (UK)

When you use a tool or an AI tracker, you only see what that tool shows you. But the moment you analyze the raw data behind a single ChatGPT or AI-mode answer, a completely different reality opens up: the patterns your competitors never see, because their tools were never built to surface them. Take AI visibility, for example. What is it, really? Every tool gives you a number, almost no two numbers agree, and almost none of them tell you the truth. That's what we learned by building our own AI stack, based on 200+ client cases and two years of experimenting.

In this session, Stijn Bergmans walks through 7 tactics from those cases, no theory, just what's actually working right now. What does "AI visibility" really mean when everyone defines it differently, and how do you measure Answer Share the right way? Why tracking series beats any single one-off visibility score in a world where every answer is different. How to find the proverbial needle in the haystack: the handful of influential citations that actually shape the answer, while everyone else is just counting noise. And how to analyze an AI answer yourself, so you can see exactly why you do or don't show up in it.

Then it gets even stranger on the shopping side. Search engines search far wider and deeper than you'd ever type in yourself, breaking a single query into dozens of sub-queries you never thought of. That's where the real gold is hidden and where you can give your products a genuine edge: you'll learn how to uncover those hidden sub-queries, how to get your products into AI comparison tables, and how to work backward from a product spec straight to the prompts that surface it.

You'll walk away with 7 tactics you can put to use on Monday, and the blueprint for an AI stack you can build yourself so you no longer have to guess based on screenshots, and instead see the data your competitors don't, in a world where nobody googles the way they used to.