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Data Expo

Date and time

9 & 10 september 2026 10:00 - 17:00 walk in from 09:00

Jaarbeurs Utrecht, Jaarbeursplein 6, 3521 AL Utrecht

Collecting data isn't the same as extracting value from it. Many organizations already have dashboards, BI tools, and AI pilots in place, but stay stuck in isolated experiments, while the real value only emerges once data, analytics, and AI are structurally embedded across the organization.

At the same time, the playing field is shifting fast. Data quality, governance, and AI maturity increasingly determine whether organizations lead or fall behind. The question isn't whether you work with data, but how you move from fragmented insights to a scalable, reliable foundation.

At Data Expo, the full spectrum of data-driven work comes together: from analytics and dashboards to data foundations, governance, and scalable AI applications. Follo shows on the exhibition floor what that looks like in practice with FolloEngine, its own big data intelligence platform that continuously collects real-time data on search behavior, competitors, and performance, translating it into marketing performance, data intelligence, and data quality.

Why you should be there:

  • Discover how to turn data into strategic business decisions
  • Learn how to strengthen data quality, governance, and literacy as a foundation for AI
  • See how organizations scale AI pilots into measurable business value, as with FolloEngine
  • Get concrete guidance on DataOps, MLOps, and data security
  • Exchange experiences with data engineers, analysts, managers, and directors

Stijn Bergmans Follo

12:30 - 13:00

SEO & GEO when Google no longer exists: how to stay findable and chosen in Agentic Search & Shopping

Wednesday 9 September, lecture Hall 1

Stijn Bergmans, Head of AI Search

What if Google as we know it stops existing? AI agents in ChatGPT, Gemini, Google, and Copilot will soon be searching, comparing, and choosing on your customer's behalf, and the share of zero-click searches keeps growing with every update to AI Overviews. Buying a product or signing up for a service will soon happen without a site visit, without the data you're used to measuring.

The question isn't whether this affects your brand, but how you measure it and where that data comes from. Clicks and Google Analytics will only tell part of the story going forward. Measuring this requires new sources: prompt logs showing which questions customers ask, citation tracking showing which pages AI models use as sources, server log data from AI crawlers, and sampled answers per platform to capture share of voice and sentiment.

Follo brings these sources together in one dashboard: prompt volumes, share of voice per platform, citations, sentiment, and competitor benchmarking, updated weekly and tied to your KPIs like leads and revenue. That way you know not just that you're visible in AI answers, but also where that data comes from and how you measure it every week.