TikTok has launched new promotion tools that allow you to boost your content directly from your feed. This update adds a convenient layer to the existing advertising options in the business manager. With this feature, you can increase brand visibility quickly and efficiently without interrupting your content flow.
Boost directly from your feed
The new promote button lets you choose from several objectives that align with your marketing goals. TikTok makes it easier to amplify your best performing videos right when they gain traction. You can optimise for:
- more video views
- more website visitors
- more TikTok followers
- more profile views
This low effort promotion option is ideal for fast growth and for content that is already performing well organically.
More options in the business manager
For advertisers who want advanced optimisation, the TikTok business manager offers additional objectives focused on:
- conversions
- app downloads
- leads
Combining the quick in feed promotion features with the deeper settings in the business manager creates a complete and flexible strategy. It supports awareness, engagement and performance all at once.
Why this matters for your content strategy
These new promotion features allow you to act on what works in real time. When a video performs well, you can immediately boost its reach. This helps you:
- grow your audience faster
- increase the impact of organic content
- make your brand more visible at key moments
For brands active on TikTok, this update brings more control, more flexibility and more opportunities to reach the right audience.
