Date and time
Tuesday, June 30th, 2026
14:00 – 15:00
Webinar (online)
The costs of selling on major marketplaces such as Amazon, bol, and Zalando continue to rise, putting increasing pressure on profitability for many brands. However, marketplace growth doesn't have to rely solely on these well-known channels. In this webinar, Follo and ChannelEngine will show how niche marketplaces, such as Praxis, Hornbach, Limango and MediaMarkt, can help make your marketplace mix more profitable, scalable and less dependent on a single channel.
Why niche marketplaces?
Niche marketplaces often offer lower operational costs, less competition and more room for a deeper assortment. Praxis focuses on DIY enthusiasts and garden lovers, Hornbach offers space for a broad construction and renovation range, Limango attracts price-conscious shoppers through member deals, and MediaMarkt serves a purchase-ready audience in electronics and home appliances. This makes them a valuable addition to your existing marketplace strategy.
Combined with Follo’s AI-powered tooling and ChannelEngine’s integration capabilities, expanding to multiple relevant marketplaces has never been easier.
What will you learn?
During this webinar, you'll gain practical insights into how to effectively leverage niche marketplaces as part of your growth strategy. We'll show you how to identify the marketplaces that best fit your business, maintain profitability, and scale your expansion efficiently.
You'll get answers to questions such as:
- Why are margins on traditional marketplaces under pressure?
- When do niche marketplaces become an attractive opportunity for your brand?
- How do you select the right marketplaces for your products?
- How can AI support marketplace selection and optimization?
- How does ChannelEngine simplify expansion across multiple marketplaces?
Who should attend?
This webinar is designed for e-commerce managers, marketplace managers, digital marketers, and brands that are already active on marketplaces or looking to expand into new sales channels.
About Follo & ChannelEngine
Follo helps brands grow through performance marketing, data, and AI-driven marketplace strategies. ChannelEngine enables businesses to easily connect, manage, and optimize their product assortment across multiple marketplaces from a single platform.
