Date and time
Tuesday 20 October 2026, 13:00 CEST
Online webinar
Kaufland is launching in the Netherlands and Spain. Here is how to get live and scale across all nine storefronts
Kaufland is opening two new storefronts, in the Netherlands and Spain, bringing its total to nine European marketplaces. For sellers, that means access to a large European audience through a single account and a single contract, without setting up a new operation per country.
In this 45 minute session, Follo, Kaufland and ChannelEngine walk you through what the new storefronts mean, how to connect your catalogue efficiently, and what actually works once you are live. Including a real client case of a brand that expanded to multiple Kaufland countries in a matter of hours per market. No future talk, just concrete applications and honest lessons.
What you will learn:
- What the Netherlands and Spain launches mean, and how the nine storefronts fit together commercially
- How to go from one country to several without duplicating your operation
- How one brand expanded across multiple Kaufland countries, and what it took
- Which parts of your assortment, content and pricing actually travel across borders
- The practical pitfalls that cost sellers time and revenue in their first months on Kaufland
Who is this for?
This session is built for sellers at two different starting points. If you are active on other marketplaces and evaluating Kaufland as a next channel, including Dutch sellers looking beyond Bol, you will get a clear picture of what the platform offers and how to get started. If you are already live in one or a few countries, the focus shifts to expanding into the new Netherlands and Spain storefronts, or across the wider portfolio.
Attendance is completely free. Kaufland, ChannelEngine and Follo take you through the full picture in one session, closing with a live Q&A.
