Foundation for sustainable organic growth
Technical SEO
The basis for findability and user experience
What is Technical SEO?
Technical SEO encompasses all the technical aspects of a website that affect search engine visibility, such as how your site is crawled, understood, and displayed. It includes crawling and indexing, a clear site and URL structure, optimal loading speed and good Core Web Vitals, the use of structured data (schema markup), mobile-friendliness, management of canonicals, redirects and duplicate content, and the correct use of a sitemap and robots.txt. Additionally, a secure HTTPS connection plays a crucial role. A strong technical foundation ensures that your content performs better, new pages are indexed faster, and your online authority is maximized.
Why Technical SEO is Essential
Without technology, SEO simply doesn't work. Google must be able to understand your site and crawl it reliably. A slow site, incorrect canonicals, or unclear hierarchy means direct revenue loss: your pages are not found, misunderstood, or not indexed at all.
Additionally, technology directly affects the user experience. Page speed, mobile display, and load time impact bounce rates and conversion. Well-executed technical SEO not only increases your visibility but also your customer satisfaction and your return.
Why Choose Technical SEO?
Follo
Optimal Indexing
Your website is indexed faster and better by search engines. This ensures better findability and more organic traffic to your website.
Fast Load Time
We optimize the loading speed of your website for desktop and mobile. This improves the user experience and your rankings in Google.
Clear Structure
With a clear website structure, we make it easy for search engines and visitors to navigate your website.
Continuous Optimization
We continuously monitor and improve the technical performance of your website for consistently good results.
Scalable, In-depth, and Measurable
Our Approach to Technical SEO
Technical SEO requires precision and oversight. At Follo, we start every project with a technical SEO audit where we analyze more than 100 factors. We combine data from tools like Screaming Frog, Google Search Console, BigQuery, and our own monitoring stacks.
We identify crawl budget waste, indexing issues, slow templates or scripts, poor structured data, navigation or internal linking problems, and duplicate or unintentionally blocked content. Based on that, we create a roadmap of optimizations — linked to impact and priority.
Lumenlab
SEO A/B Testing
A unique strength of Follo is that we support technical optimizations with data, through our own SEO A/B testing tool: Lumenlab. With Lumenlab, we test hypotheses at scale, directly on your live site. Think of variations in metadata, alternative H1 structures, differences in internal linking, template changes for product pages, or the use of structured data.
We divide pages into test and control groups and measure the organic performance per variant via Search Console. This way, you not only know what works — but also where and why.
Where We Make the Difference
At Follo, the bar is set higher. We work daily on the technical SEO of websites that are not only large in volume but also complex in structure. Think of e-commerce platforms with thousands to millions of products, international websites with advanced hreflang solutions, or multisite environments where multiple brands run on one CMS structure. We are used to switching in sprints, working with development teams, and operating within version control systems. Our team acts as an extension of your technical department — with one clear goal: using technology as an accelerator of organic growth. We ensure that structure, speed, and scalability are not bottlenecks, but rather foundations for performance.
Key Focus Areas in Technical SEO
Crawling and Indexing
We ensure that Googlebot goes to the right places — and stays away where necessary. Through robots.txt, canonicals, hreflang, sitemap logic, and internal linking, we ensure optimal coverage and minimal noise.
Loading Speed and Performance
We analyze Core Web Vitals, third-party scripts, and rendering issues and work with development to truly speed up your website — without sacrificing design.
Structured Data
Through schema markup, we structure your content for Google. Think of product information, FAQs, how-tos, events, or job postings. This way, you claim SERP features and improve click-through.
Site Architecture
We restructure page hierarchy, content clusters, and URL structures to improve crawlability, authority flow, and user experience.
Integration with Content and SEO Strategy
Technical SEO only truly yields returns when it seamlessly aligns with the broader SEO strategy. Therefore, our technical specialists work closely with content strategists and consultants to align your website's architecture with search intent, conversion, and scalability. We ensure that automatically generated landing pages are optimally indexed, that dynamic internal links contribute to authority building, and that filter or facet pages are smartly managed to prevent indexing issues. During rebrandings or migrations, we design redirect structures that retain SEO value. In short: technology, content, and strategy at Follo are not separate components, but one integrated whole for sustainable growth.
Ready for Technical SEO at the Highest Level?
Technology is not a side issue. It is the foundation on which your organic growth rests. And that foundation must be robust, scalable, and measurable. Schedule a session with our technical SEO specialists and discover how we prepare your website for top positions.
