Billy Grace partner

Billy Grace partner

Follo and Billy Grace unite technology, strategy, and execution. One dashboard. Clear insights. Smarter decisions. Together, we build marketing that works—from branding to conversion, from channel strategy to AI-driven optimisation.
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About Billy Grace

Billy Grace helps brands grow by bringing clarity to marketing.

Every day, they give marketing teams the insights and the confidence to make better decisions. No more black box reporting, but crystal-clear proof of what works—from first impression to conversion.

For brands, this means they can:

  • prove the value of top-funnel channels like TikTok, YouTube, Meta, Display, Radio & TV and more,
  • use branding strategically again,
  • achieve incremental growth by testing new channels,
  • allocate budgets smarter across channels for maximum impact,
  • and ultimately: reach and convert more customers at lower cost.

Billy Grace gives you the infrastructure to build both brand and performance—across the full funnel from awareness to action. No more fragmented tools, messy reports or unreliable data.

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What Billy Grace does

  • Shows you exactly what each channel, campaign, product, keyword, and creative contributes at the bottom of the funnel.
  • Optimises your budgets and bids with AI based on impact, not assumptions.
  • Supports marketing teams in building strategies that work, and deliver.
software image Billy Grace x Follo

The combination of Billy Grace and Follo empowers marketing teams to move faster, smarter, and with greater impact.

Why team up with Billy Grace + Follo?

Follo Billy Grace Partner

Together, we merge technology, strategy, and execution to deliver true marketing results. While Billy Grace provides daily direction and insight, Follo brings sharp strategy, hands-on execution, and acceleration. This partnership means brands can:

  • quickly gain full-funnel insights, including branding channels,
  • build a data-driven marketing strategy that avoids waste,
  • experiment more confidently, with instant visibility into what works,
  • finally integrate branding and performance and prove it.

Unique advantages of the collaboration. Stronger. Faster. Smarter.

Follo x Billy Grace

One dashboard for all your marketing activity

All your marketing data in one place. No exports. No conflicting numbers. Just clarity and control.

Attribution that goes beyond the click

Full funnel insight, including the impact of branding channels like TikTok, YouTube, Meta, display, radio and TV.

AI optimisation with control

Daily performance analysis, bid and budget optimisation, while you stay in control.

Creative performance insights

See which visuals or messages convert best. Refine your creatives based on real results.

Frequently asked questions

Get in touch
Yes. It’s platform-agnostic and connects seamlessly with systems like your CRM, ad platforms, and data warehouses. Integration usually takes days, not weeks.
You get a solid infrastructure for data-driven marketing and a partner to help you win strategically. The result? Less waste, faster growth, and marketing teams that feel confident building brand and performance again.