23.5% more organic traffic for Rijkswaterstaat
23.5% more organic traffic for Rijkswaterstaat
23.5%
Increase in organic traffic
500,000+
New visitors via Google
+3.5%
SEO goal exceeded
What?
Improve online visibility for more efficient information provision
Rijkswaterstaat was looking for an effective approach to improve their online visibility. As the executive agency of the Ministry of Infrastructure and Water Management, they share crucial information daily about roads, waterways, and important projects. The challenge: optimizing online information provision for diverse target groups and increasing organic traffic by 20%.
How?
Data-driven optimization and knowledge sharing for sustainable results
We started with a comprehensive keyword analysis that led to a fundamental shift: from internal thinking to target audience-oriented communication. By developing new templates, we created the perfect balance between user experience and search volumes. We optimized titles, metadata, and images, improved the internal link structure, and developed new interactive maps. We also implemented widgets with real-time information about roadworks, water levels, and project planning. By closely collaborating with the scrum team and providing SEO training, the knowledge was directly embedded in the organization.
Result?
Better visibility and lasting value
The collaboration with Rijkswaterstaat perfectly illustrates how we exceed goals together. By combining strategic optimizations with knowledge transfer, we created not only immediate impact but also lasting value. The result: better visibility, more accessible information, and a strengthened online presence.
Impact?
The fruits of our joint efforts were clearly visible.
"Organic traffic increased by more than 23.5%, and Rijkswaterstaat welcomed more than 500,000 visitors from Google alone. These figures exceeded the pre-set goals and underscored the effectiveness of the implemented optimizations."
