Everything you need to know about selling on Allegro

How to expand your webshop into Poland

Are you a retailer looking to grow in Eastern Europe? Poland is one of the best markets to start with. Allegro is the country’s most trusted consumer brand, attracting nearly 21 million monthly shoppers. With over 200 million listings and 128,000 international sellers, it is the ideal platform to kick-start your Polish e-commerce expansion.

Dutch products and brands are well received in Poland, and the market is strongly online-driven. Allegro offers major opportunities for retailers who want to scale without needing a physical local presence. In this guide, you will learn:

• Why Allegro is such a popular marketplace
• What you should know before selling
• How to register and get onboarded
• What costs to expect

If you want a tailored strategy or hands-on onboarding support, Follo’s marketplace specialists (formerly Brandsom) are here to help.

What is Allegro?

Allegro launched in 1999 in Poznań. What started in the basement of a computer wholesaler has, in more than two decades, grown into Poland’s largest marketplace and a major driver of the country’s e-commerce boom. Today, Allegro has offices in Warsaw, Toruń, Wrocław and Kraków.

Originally a hobbyist auction site, Allegro has evolved into a fully developed high-volume marketplace with impressive figures:

• 5 offices across Poland
• 2,200 employees
• 80 percent of Polish consumers name Allegro their most trusted online store
• 125,000 B2B sellers
• 200 million product listings
• 20 million monthly visitors
• 10th most visited e-commerce platform worldwide
• A wide product range covering almost every category

The benefits of selling on Allegro

Selling through Allegro offers numerous advantages, especially for brands entering Poland for the first time. You immediately benefit from the platform’s huge reach and national reputation.

• Allegro boosts brand awareness and increases sales
  Sellers report an average revenue increase of 18 percent after joining the platform.
• No starting capital required
  There are no monthly subscription fees or listing charges.
• You only pay commission when you sell
  A low-risk model with predictable costs.
• No limits on minimum or maximum listings
  You control your assortment and can scale at your own pace.
• No Polish bank account needed
  The integrated PayU system handles payouts, which you can transfer to your local bank account.

What to know before selling on Allegro

Getting started is simple, but keep these points in mind to ensure a smooth launch.

• Registration and payment
  Create an account via allegro.pl under “My Allegro -> Sign up.”
  Through your account, you also activate PayU, which you’ll use to handle all incoming payments.
• Currency
  All transactions are processed in PLN (Polish zloty). PayU stores your earnings, and your bank can convert them to euros.
• Shipping and returns
  Allegro advises to offer free shipping. It is also recommended to provide a local return address because this makes you more reliable as a seller.
• Inventory and fulfilment
  It is best to use a local warehouse for storage and distribution. This makes the shipping and return process easier for both you and the customer who buys from you.

What does selling on Allegro cost?

Allegro does not charge subscription fees or listing fees. You only pay commission per sale. Here are some common category percentages:

• Pet supplies: 11.5 %
• Office supplies: 10 to 15 %
• Jewellery and watches: 15 %
• Toys: 10 %
• Photography: 10 %
• Books and comics: 8 %

If your products fall within these categories, you can easily calculate margins and commission impact.

Allegro Smart

Sellers can join Allegro Smart, the platform’s free-shipping program for consumers. Smart listings get more visibility and higher conversion. Allegro also covers return costs within the Smart program.

Want to know more about selling on Allegro? 

If you’re thinking of expanding your business beyond national borders and are looking for advice from marketplace specialists, then get in touch with one of our consultants to discuss the possibilities. Whether your brand needs help with advertisement, content optimisation, translations, integration, or logistics services, we offer flexible short term focussed services and also the possibility to outsource your entire marketplace operations.