Keune Haircosmetics has selected Follo as its international performance marketing partner to accelerate global e-commerce growth. The partnership focuses on an integrated full-funnel search & discovery approach, with a strong emphasis on performance, brand experience, and scalable execution across multiple markets.
Accelerating international growth within a premium, salon-driven model
Keune is internationally recognised for its premium haircare products, a strong salon-centric business model, and clear sustainability ambitions. At the same time, the importance of e-commerce continues to grow. The challenge: scaling internationally without compromising brand positioning, salon relationships, or the premium experience. Keune was therefore looking for a partner that could bring structure to search and paid media, operate with local relevance in each market, and deliver maximum impact within a compact media budget.
This partnership marks an important next step in our international e-commerce strategy. The combination of Follo’s data-driven full-funnel approach and Keune’s unique kickback fee system enables scalable international growth, without compromising our premium brand experience and strong salon relationships.
Pauline van Enschot, Head of Digital, Keune Haircosmetics
An integrated full-funnel approach as a growth accelerator
Within the collaboration, Keune deploys Follo’s integrated full-funnel search & discovery approach, including SEO, SEA, Shopping, Paid Social, Social Search, and Programmatic media. Organic and paid channels are managed holistically, supported by data, analysis, and strategic guidance. The focus lies on content-driven discoverability, international scalability, and measurable performance.
Keune is a strong international brand with a clear vision on quality, sustainability, and craftsmanship. We’re proud to support them in accelerating e-commerce growth while preserving their unique salon model and premium brand experience.
Martijn van Dijk, Co-founder, Follo
The shared ambition is to structurally grow Keune’s e-commerce revenue in 2026, with a healthy balance between new and returning customers and a consistent brand experience across all focus markets. FolloEngine serves as the technological foundation of this collaboration. With real-time insights into search, discoverability, and competitive data per market, optimisation is continuous and media budgets are used for maximum return.
About Keune
Keune Haircosmetics is an international family-owned company that has been developing professional haircare products for hairdressers and consumers worldwide since 1922. Innovation, quality, and sustainability are at the core of the brand, with a strong focus on long-term relationships with salons.
About Follo
Follo is a leading performance marketing agency with over 20 years of experience. From offices in the Netherlands and Belgium, 150 specialists work for more than 400 national and international clients. With expertise in Data, Organic, Paid Media, AI, and Customer Experience, Follo delivers measurable growth. The ambition: to become Europe’s #1 performance marketing agency.
Follo. Dare to lead.
