The term Marketplaces is becoming increasingly known in the Netherlands and the number of Marketplaces is growing rapidly. Consumers easily find the channels and appreciate the user-friendliness and convenience of these marketplaces. If you ask in the Netherlands to name a few Marketplaces, names like Amazon, Zalando and Bol.com will be mentioned immediately. Logical, because these platforms are making significant progress and are among the largest webshops in the Netherlands.
But how does this work in other countries? There are plenty of European Marketplaces that we in the Netherlands are not familiar with at all, but are hugely popular in other countries.
In this blog, we cover 8 interesting European Marketplaces you don't know yet, but definitely want to get to know!
Fruugo
Fruugo is a UK-based marketplace with over 25 million active users. With 1 seller account, you have the opportunity to sell in no less than 46 countries. Fruugo is also available in many different languages, making it very accessible, including a Dutch version.
The English marketplace offers good service and assistance to present your products as strongly as possible. Fruugo is still relatively young (2009), but has grown significantly in recent years to become a major player in the UK, but also far beyond these borders.
Visitors Europe: 75,000,000
Active in: Europe + Worldwide, mainly the UK
More information to start as a seller
Otto
OTTO is the second largest e-commerce platform in Germany and also claims to be the largest in fashion and lifestyle.
The company has 9 million active customers and reaches 45% of all German households. The company started with physical stores and grew into a successful webshop. From 2018, Otto switched to a Marketplace strategy, which has led to enormous success in a short time.
Visitors Europe: 600,000,000
Active in: Germany
More information to start as a seller
Real
Real.de, formerly known as Hitmeister, is the third largest online marketplace in Germany.
Real is known for its wide range in more than 5,000 categories. In addition to a large target audience within Germany, the platform is also growing within Europe. Real.de now offers shipping to about 30 different countries. Since its launch in 2016, the platform reaches 6.5 million customers annually.
Visitors Europe: 225,000,000
Active in: Europe, mainly Germany
More information to start as a seller
Cdiscount
Cdiscount is a French marketplace with about 8.6 million active customers and 20 million unique visitors per month. The assortment of Cdiscount is broad and is divided into about 50 different categories.
From 2018, Cdiscount started delivering some product groups in Belgium, Germany, Italy, and Spain. This successful expansion makes the platform increasingly interesting for different sellers. The platform is smaller than Amazon, but also has fewer sellers on the platform, which means lower competition. Currently, the Cdiscount marketplace has 15,000 affiliated sellers.
Visitors Europe: 800,000,000
Active in: Europe, mainly France
More information to start as a seller
Fnac
Fnac is a large French retailer mainly in electronics and media products and has more than 29 million customers. In addition to the marketplace, they also have hundreds of stores worldwide. Fnac.com is the third most visited marketplace in France and sixth in Europe.
With more than 29 million customers, Fnac has a wide reach in the French market. As mentioned, the focus is on electronic products, but the range is becoming increasingly broader.
Visitors Europe: 500,000,000
Active in: Europe, mainly France
More information to start as a seller
ASOS
ASOS is one of the largest online fashion stores in the world with websites and very strong in the UK within Europe. The company focuses on a young audience and has noticed the growing trend of marketplaces. Many young designers and emerging clothing brands have already joined the marketplace platform. The used/vintage clothing segment is also growing rapidly. This has made ASOS the fashion platform of the UK. But ASOS is also doing well outside the UK, successfully reaching a young European audience.
Visitors Europe: 150,000,000
Active in: Europe, mainly the UK
More information to start as a seller
CDON
CDON is the largest Scandinavian marketplace, with opportunities to sell within Norway, Sweden, Denmark, and Finland. CDON offers a wide range of products and now has more than 100 million visitors per year. Amazon announced in August 2020 that it would open a marketplace in Sweden in the near future, thus competing with CDON.
Visitors Europe: 100,000,000
Active in: Norway, Sweden, Denmark, and Finland
More information to start as a seller
Emag
Emag is the largest e-commerce site in Romania with more than 500,000 unique customers per day. Sellers can offer products in more than 1000 available categories.
Currently, more than 22,000 sellers are using the platform, and the platform has about 8 million products. The highest sales are achieved in the categories home & deco, toys, fashion, and sports.
Visitors Europe: 500,000,000
Active in: Romania, Poland, Hungary, and Bulgaria
More information to start as a seller
Need help?
Do you want to start selling through Marketplaces or expand to multiple platforms and could use some help? At Follo, we are happy to help you make your Marketplace strategy a success!
