De Notenshop, a fast-growing e-commerce player in food & retail, has entered into a partnership with performance marketing agency Follo. By deploying an integrated, data-driven performance approach, De Notenshop aims to accelerate its strong growth while scaling profitably in an increasingly competitive market.
Over the past few years, De Notenshop has grown rapidly. Further scale, however, requires greater control over performance marketing across the entire funnel—from visibility and acquisition to conversion and repeat purchase. That’s why the brand has selected Follo as its strategic partner, with a clear focus on data, technology, and measurability.
“De Notenshop is growing fast, and now we want to accelerate that growth in a structural and profitable way. With Follo, we’ve chosen a partner that approaches performance marketing from a full-funnel perspective, with data and measurability as the foundation. The combination of strategy, execution power, and real-time insights through FolloEngine gives us the control we need to scale smarter in an increasingly competitive market.”
Gert Kruithof, Marketing Manager, De Notenshop
Integrated full-funnel performance marketing
Within the collaboration, De Notenshop deploys Follo’s integrated full-funnel performance marketing approach, including SEO, SEA, Paid Social, data & intelligence, and strategic guidance. A central role is played by FolloEngine, Follo’s proprietary technology that provides real-time insights into market share, search visibility, SERP features, channel performance, and competitive dynamics.
The choice for Follo is driven by the combination of deep data expertise, scalable execution, and a clear vision on full-funnel performance marketing. Not isolated channel optimisations, but the connection between search, social, content, and data forms the foundation for sustainable growth.
The shared ambition is clear: maximise the value of every marketing euro, increase customer value across the entire customer lifecycle, and further strengthen De Notenshop’s position as an authority within its category.
“De Notenshop is a strong brand with significant growth potential. By intelligently connecting data, search, content, and paid media, we’re building a scalable performance model together—ready for the future.”
Martijn van Dijk, Co-founder, Follo
About De Notenshop
De Notenshop is a fast-growing e-commerce company specialising in nuts, peanuts, and related products. With a strong focus on quality, customer experience, and convenience, De Notenshop serves a broad and loyal customer base every day.
About Follo
Follo is a leading performance marketing agency with over 20 years of experience. From offices in the Netherlands and Belgium, 150 specialists work for more than 400 national and international clients. With expertise in Data, Organic, Paid Media, AI, and Customer Experience, Follo delivers measurable growth. The ambition: to become Europe’s #1 performance marketing agency.
Follo. Dare to lead.
