De Notenshop, a fast-growing e-commerce player in food & retail, has started a collaboration with performance marketing agency Follo. By employing an integrated, data-driven performance approach, De Notenshop aims to accelerate its strong growth and scale profitably in an increasingly competitive market.
In recent years, De Notenshop has grown rapidly, but further scaling requires more control over performance marketing across the entire funnel. From visibility and acquisition to conversion and repeat purchase. Therefore, the brand chooses Follo as a strategic partner, focusing on data, technology, and measurability.
De Notenshop is growing rapidly, and we now want to accelerate that growth structurally and profitably. With Follo, we choose a partner who approaches performance marketing from the entire funnel, with data and measurability as the foundation. The combination of strategy, execution power, and real-time insights via FolloEngine gives us the control needed to scale smarter in an increasingly competitive market.
Gert Kruithof, Marketing Manager, De Notenshop
Integrated full-funnel performance marketing
Within the collaboration, De Notenshop focuses on the integrated full-funnel performance marketing approach of Follo, including SEO, SEA, Paid Social, data & intelligence, and strategic guidance. A central role is reserved for FolloEngine, Follo's proprietary technology that provides real-time insights into market share, search visibility, SERP features, channel performance, and competitive dynamics.
The choice for Follo is based on the combination of in-depth data expertise, scalable execution, and a clear vision of full-funnel performance marketing. Not isolated channel optimizations, but the synergy between search, social, content, and data forms the basis for sustainable growth.
The joint ambition is clear: maximizing value from every marketing euro, increasing customer value across the entire customer lifecycle, and further strengthening De Notenshop as an authority within its category.
De Notenshop is a strong brand with a lot of growth potential. By smartly connecting data, search, content, and paid media, we are building a scalable performance model together that is ready for the future
Martijn van Dijk, Co-founder Follo
About De Notenshop
De Notenshop is a fast-growing e-commerce player specializing in nuts, peanuts, and related products. With a strong focus on quality, customer experience, and convenience, De Notenshop serves a broad and loyal customer base daily.
About Follo
Follo is a leading performance marketing agency with over 20 years of experience. From offices in the Netherlands and Belgium, 150 specialists work for more than 400 national and international clients. With expertise in Data, Organic, Paid Media, AI, and Customer Experience, Follo achieves demonstrable growth. The ambition: to become the #1 performance marketing agency in Europe.
Follo. Dare to lead.
