Pinterest is expanding its premium advertising ecosystem with two powerful new formats. After a successful testing phase with selected advertisers, the platform is rolling out Premiere Spotlight ads on a wider scale. This premium placement gives brands a dominant position in the search tab, where a video ad occupies up to fifty percent of the screen for a full twenty four hours.
Premiere Spotlight ads in the search tab
The Premiere Spotlight format is built for maximum visibility. With its large size and prominent placement, it is ideal for brands that want to create impact during major launches, seasonal campaigns or high traffic moments. Users see the video before entering a search query, making the format perfect for high awareness and top of funnel visibility.
Advertisers gain:
- extremely high exposure in the search environment
- a powerful video experience that dominates the screen
- strong brand attention at the earliest stage of the journey
With this rollout, Pinterest strengthens its position as a platform where inspiration and brand storytelling take center stage.
Travel Catalogs built for the travel industry
In addition to the Spotlight expansion, Pinterest introduces its second innovation: Travel Catalogs. This feature is designed specifically for travel companies that want an efficient way to showcase their full offering. Travel organisations can upload their complete catalog, which Pinterest automatically converts into dynamic product ads.
These dynamic ads match perfectly with user intent, especially when people search for destinations, holiday ideas or travel inspiration. Travel Catalogs are ideal for:
- tour operators
- airlines
- travel agencies
- hotels and resorts
By combining catalog data with real time search intent, Pinterest is able to serve highly relevant and personalised ad variations.
What this means for advertisers
With Spotlight Ads and Travel Catalogs, Pinterest shows that it is moving toward a blend of high impact brand visibility and performance driven advertising. The new formats offer:
- greater brand visibility in premium placements
- higher relevance for travel advertisers with extensive inventories
- stronger alignment between user intent and ad experience
For brands looking for visually powerful, data informed advertising opportunities, these updates open new ways to accelerate growth on Pinterest.
