Pinterest continues to strengthen its advertising solutions. The Premiere Spotlight ad format, introduced earlier in March, is now being rolled out to more placements. Previously, this ad type was only visible on the search page. From now on, it will also appear in the home feed. This expansion gives brands more opportunities to be seen at the moments that matter.
More visibility in high intent environments
By adding Premiere Spotlight to the home feed, Pinterest introduces a new touchpoint in one of the most viewed areas of the platform. Users visit the home feed to browse, discover fresh ideas and explore new inspiration. A prominent ad placement in this environment can drive more attention, higher engagement and stronger click through results.
Pinterest is clearly positioning itself as a stronger commercial platform. This update allows advertisers to cover more stages of the customer journey. From the first spark of inspiration to moments of intent, Premiere Spotlight offers brands a powerful visual presence at key points in the experience.
Why this matters for your campaign
This update creates new opportunities for brands that rely on inspiration driven growth. It unlocks:
- higher visibility among relevant audiences
- stronger brand presentation at moments when users are open to new ideas
- better performance for campaigns that depend on visual impact
Pinterest remains a platform where users actively search for plans, products and inspiration. An eye catching ad format that is now visible in two prominent placements helps brands appear exactly when users are most receptive.
Pinterest sets a new standard for premium ad placements
With this expansion, Pinterest shows that it continues to invest in premium advertising formats that strengthen both user experience and advertiser outcomes. Premiere Spotlight is becoming a powerful way to unlock the full potential of the platform.
