In the very first episode of FolloTalks, recorded during BrightonSEO 2025, we dive into the key trends shaping the future of SEO and digital marketing. Host Anouk Sintniklaas is joined by Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel from Follo to discuss the impact of AI and large language models like ChatGPT, and how they are drastically changing the way we think about search behavior and content creation.
Listen now on Spotify or Apple Podcasts.
What to expect from this episode:
- The impact of AI on SEO: How AI and large language models are changing the way we approach search queries and create content. We also discuss how SEO A/B testing helps prove the ROI of SEO strategies.
- SEO A/B Testing: Koen Leemans shares his insights from his BrightonSEO session about the importance of SEO A/B testing and edge SEO, and how you can run experiments with limited resources that deliver measurable impact.
- Changes in search behavior: What does it mean for search marketers that Google and ChatGPT are increasingly used side by side as search platforms? How can you optimize your brand for generative AI and social search channels like TikTok?
- Follo's insights: We discuss why revenue-driven SEO and AI are driving the future of SEO strategies, and how brands can take advantage of these changes.
Why listen?
If you want to learn more about AI's role in SEO, SEO A/B testing, and the latest trends that will shape the future of search engines, this episode is essential. Discover how to prepare your brand for the upcoming changes in search optimization and digital marketing.
Listen to the podcast now and discover how to stay ahead in the SEO revolution!
