In this episode of FolloTalks, we dive into the rapid evolution of e-commerce and search behavior. We explain how SEO is adapting to the new world of AI-driven search tools like ChatGPT, and what this means for the future of product discovery and recommendations.
Your host, Anouk Sintniklaas, speaks with three of Follo's top SEO experts — Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — about the shifts in search behavior and how e-commerce brands must adapt to stay visible in this fast-changing landscape.
Listen now on Spotify or Apple Podcasts.
What to expect from this episode:
- ChatGPT and shopping: How OpenAI’s new shopping features in ChatGPT are changing consumer buying behavior and the way products are discovered without ads or affiliate links.
- Generative Engine Optimization (GEO): What does GEO mean for modern SEO, and how is the focus shifting from traditional keywords to contextual relevance?
- SEO in 2025: We discuss the key trends in SEO, such as the importance of search intent, user experience, and AI-generated content in the future of search engines.
- Practical steps for brands: How can brands prepare for a future where product discovery happens outside of Google? We offer concrete strategies to maintain brand visibility in AI-driven search environments.
Why listen?
If you want to position your brand in the AI-driven future of e-commerce, this is the episode you can't miss. The changes in search behavior and the rise of AI platforms like ChatGPT bring new opportunities but also challenges for brands that want to compete.
Listen to the podcast now and discover how to prepare your brand for the future of AI in e-commerce search behavior!
