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FolloTalks Episode #4 - GEO vs SEO — The Future of Search Optimization
Podcast

FolloTalks Episode #4 - GEO vs SEO — The Future of Search Optimization

In this episode of FolloTalks, we dive into the world of SEO vs GEO, and what this means for the future of search optimization. While traditional SEO has long been the dominant strategy for web visibility, a new player is emerging: Generative Engine Optimization (GEO). This new approach focuses on optimizing for AI-driven search platforms like ChatGPT and Perplexity.

In this episode, Anouk Sintniklaas, Head of Marketing at Follo, alongside experts Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel, discusses how e-commerce and B2B brands can prepare for the future of AI-first search optimization. They talk about how businesses must adapt their search strategies in a world where search intent, user experience, and AI-generated content are becoming increasingly important.

Listen now on Spotify or Apple Podcasts.

What to expect from this episode:

  • The difference between SEO and GEO: What is GEO, and how does it differ from traditional SEO? We explain why search engine optimization in 2025 is no longer just about ranking, but about being optimized for AI platforms.
  • Preparing for AI-driven search results: How can brands adapt to the rise of AI-driven search engines? We offer practical steps to prepare your brand for the new search landscapes driven by AI.
  • Practical tips for brands: What can companies do right now to prepare for a future where AI search tools like ChatGPT and Perplexity play a crucial role in how consumers find and purchase products?

Why listen?

The future of search optimization lies not just in traditional search engines like Google, but in AI-driven platforms that are increasingly shaping the customer journey. If you want to understand how your brand can adapt and stay ahead, this episode is a must-listen!

Listen to the podcast now and discover how to optimize your brand for the new generation of search engines!