The challenge for Agradi was to grow in a shrinking market with increasing competition and strict regulations. The agricultural sector grew minimally, forcing the company to fight for the same customers. Additionally, they faced conservative suppliers who only delivered to buyers from certain regions, complicating international expansion. Strict regulations, such as the decision to no longer sell an important product without a prescription, also had an impact. Agradi strategically tackled these challenges by focusing on their core expertise and international expansion, flexibly adapting to changes to maintain and further grow revenue.

Through a targeted approach with specific advertisements and promotion extensions per country and product category, Agradi optimized their online visibility. The focus on Google Shopping and other marketing channels ensured effective market penetration in new countries.