NADUVI is a fast-growing marketplace in the Netherlands, but unlike broad platforms such as Bol.com or Zalando, it focuses entirely on the home and interior sector. The platform brings together a wide range of products to decorate and style your home. Growth is strong, ambitions are high, and in this article you will learn everything you need to know about selling on NADUVI.
Where NADUVI came from and the company’s potential
NADUVI is a Dutch start-up launched in March 2020. Since then, the company has been growing at double-digit monthly rates. Within the first year, NADUVI secured an €8.2 million investment — a clear sign of confidence in the concept.
In September 2020, the company won the “Best Starter Award” at the Shopping Awards. All raised funding is reinvested into expanding and improving the platform. The long-term ambition is clear: to become Europe’s largest online outlet for interior and home accessories.
NADUVI: the marketplace for the home & interior sector
According to CEO Itai Gross, NADUVI’s first year exceeded expectations. Growth in visitors, brands and product offering has been consistent. New products are added daily. The platform currently offers around 25,000 products from 250 brands — with plans to scale much further.
NADUVI’S growth roadmap focuses on three pillars:
Expanding the product offering
Thanks to the investment round, NADUVI aims to grow from 25,000 to 100,000 products. To achieve this, the platform is onboarding more partners and extending partner services such as dropshipping and return handling.
Investing in backend and frontend
The company is strengthening its technical infrastructure to improve logistics communication, delivery accuracy and overall efficiency. At the same time, the frontend is being renewed to create an even smoother and more engaging customer experience.
International expansion
NADUVI is active in the Netherlands, Belgium and Germany, with plans to expand further across Europe.
What you will find on NADUVI
NADUVI’s offering covers the full spectrum of interior and living products, including:
- furniture
- lighting
- rugs
- decor
- home accessories
- garden products
The platform combines well-known interior brands, emerging labels and strong outlet deals — a mix that appeals to style-conscious home shoppers.
Why selling on NADUVI is attractive for brands
Marketplace research by Mirakl shows that marketplaces grew 81% in 2020 alone. With lockdowns and increased digital adoption, the overall e-commerce market grew by around 40%.
Marketplace growth is driven not only by consumers but by sellers — up 46% in one year. And sellers do not cannibalise each other: a larger offering strengthens the platform, attracts more visitors and improves conversions.
A specialised platform such as NADUVI creates clear advantages: access to a new audience, cross-selling possibilities and increased visibility for brands in Home & Living.
Benefits of NADUVI for brands
NADUVI places strong emphasis on both partner and consumer experience. Key advantages include:
- Customer satisfaction focus
NADUVI aims to build loyalty with excellent service and user experience — a direct benefit for your product visibility. - No monthly fees
You only pay a 20% commission on sold products. If you sell nothing, you pay nothing. - No return costs for retailers
Customers pay their own return costs, avoiding unnecessary write-offs and discouraging excessive returns. - Your own brand boutique
NADUVI allows you to present your products in a dedicated branded shop environment, making it easy to stand out.
Additional revenue channel for interior brands
Selling on NADUVI opens an entirely new revenue stream. You benefit from the platform’s traffic, marketing investments and growing customer base.
When NADUVI handles logistics services such as returns or dropshipping, brands save time and operational costs. Storage, shipment, handling and customer service can be outsourced — significantly reducing workload.
Presence on NADUVI also increases brand authority. Many well-known interior labels are already active on the platform, including:
- Zuiver
- Dutchbone
- Oilily
- Rivièra Maison
- Riverdale
If your collection aligns with these brands, NADUVI is likely a strong fit.
Signing up as a partner
Interested in selling on NADUVI? Apply via the registration form on the website. A partner manager will reach out to discuss the next steps.
If you want strategic guidance before onboarding, we can help with: product onboarding, content optimisation, campaign setup and integrations via ChannelEngine, ProductFlow and others.
