At the Global Search Awards on October 22nd, 2025, in Dublin, Follo was awarded four golds. That not only made us the best agency in the Netherlands, but also placed Follo among the global top three. This achievement reinforces Follo’s leading role in the Dutch marketing landscape, with proven impact at an international level.
The new standard in search
Instead of just clicking links, people now expect direct answers, where relevance, structure, and brand authority determine who gets seen. Through innovations like Generative Engine Optimization (GEO), we make sure brands like HG, Decathlon, and CROP show up right where it matters.
Our award-winning cases show what that looks like in practice. With HG, we built an AI-driven content strategy aimed at conquering the SERP with scalable, relevant, and structured answers. For Decathlon, we developed an international SEO architecture that’s not only technically sound but also aligned with how LLMs interpret and summarize content. And CROP evolved from a local player to a European authority by using smart data integrations and content that’s logically and contextually readable for AI engines. At the core of it all: our proprietary technology, FolloEngine. It maps where a brand appears in AI-generated results and across key customer journey moments, then optimizes with precision to maximize impact.
In each of these cases, it’s not just about ranking. It’s about earning a spot in AI-generated answers. That’s the new standard in search, and that’s exactly where Follo ensures brands stay ahead.
Gold winners:
- Best Use of AI Content
Follo & HG – Sweeping the SERPs - Best European SEO Campaign
Follo & Decathlon – Scaling Filtered Listing Pages Across Europa - Best Use of Data (SEO): Large
Follo & Decathlon – Scaling Filtered Listing Pages Across Europe - Best Use of Search – Automotive (Large)
Follo & CROP – From Local Garage to European Powerhouse
“Partnering with Follo for this project was an easy decision, and the results speak for themselves with the awards we’re winning together. Their team adapted effortlessly to our needs, delivered valuable data-driven insights, and helped us roll out the indexation of filtered listing pages with precision and success. The process was smooth, collaborative, and genuinely impactful.”
Ella O'Riordan – Digital Project Manager, Decathlon
Winning four golds at the Global Search Awards is no coincidence. Discover how we help brands perform at the highest international level, or get in touch with our team.
