Are you active in the fashion industry? If so, selling on one or more fashion marketplaces can be a strong addition to your growth strategy. About You, part of the Otto Group just like Zalando, has been expanding rapidly over the past years.
With revenue growth of 54.8 percent in 2021–2022, the platform is becoming a major force in a highly competitive fashion landscape. Both established brands and smaller retailers benefit from About You’s strong performance. This article explains the advantages and how you, as a fashion retailer, can tap into this momentum.
What are the advantages of selling on About You?
The platform’s growth figures speak for themselves. About You is an attractive channel for both large and small fashion retailers. The key advantages:
- Popular among younger shoppers: About You targets the 25–45 age group. In 2020, 86 percent of this demographic shopped online. If this matches your target audience, About You is an essential sales channel.
- More than 400,000 products online: the marketplace covers clothing, bags, shoes and beauty. As a seller, you become part of a one-stop fashion shop where customers love to browse.
- International reach: when you sell on About You, you can access customers in Austria, Belgium, Czech Republic, Estonia, France, Germany, Hungary, Latvia, Lithuania, the Netherlands, Ireland, Croatia, Bulgaria, Denmark, Finland, Sweden, Spain, Italy, Greece, Portugal, Poland, Romania, Slovakia, Slovenia and Switzerland.
- Strong revenue growth: turnover increased to 1.17 billion euros in 2020–2021. By joining now, you can benefit from the ongoing upward trend.
- Wide product selection: consumers can choose from more than 2,000 brands. A broad assortment boosts customer satisfaction and increases your visibility.
- Over 26 million app downloads: the platform appeals especially to millennials and Gen Z, who shop heavily via mobile. Your products are instantly visible to a highly active audience.
- Advertising opportunities: About You offers native advertising options on the platform and on external websites. This helps brands reach the right audience without heavy marketing investment.
If you want faster onboarding or support during the approval process, our consultants can help you get started.
How does selling on About You work?
Given its strong growth and popularity, About You is a compelling channel for fashion retailers. Below you will find what you need to get started.
What do you need in order to sell fashion on About You?
- Complete product data, including pricing, descriptions, inventory and images
- Products within the categories fashion, beauty or accessories
- No outdated products; items must be no older than the same season of the previous year
- The ability to respond to questions and complaints within 24 hours
- Free shipping and free returns
- Use of PostNL as your shipping partner
- Delivery within 4 days to the customer
- Shipments must use About You packaging, which can be purchased at cost price
The logistics process explained
About You offers two logistics models:
Dropshipping (your own warehouse)
• Sign the contract and supply all required product images
• Provide all product data through the technical interface
• About You performs a full data quality check
• About You runs a live test order
• After approval, you can go live in up to nine countries
About You Fulfilment
• Deliver your stock via B2B shipment to About You’s warehouses
• About You handles picking, packing and shipping
• Items from multiple brands are combined into one customer package
• Returns and logistics are fully handled by About You
Integrating with the online fashion marketplace
If you sell on multiple marketplaces, an integrator is essential. This software connects your internal systems (PIM, ERP, WMS) with platforms like About You, and ensures your product data, prices and stock are always up to date.
The main integrators for About You are:
• Tradebyte (TB.One): the official integration solution
• ChannelEngine:offering a clear overview of pricing, stock and margins across marketplaces
Not sure which integrator fits your needs? Our specialists can guide you.
