Are you the owner of a clothing boutique and looking to sell your collection online? Then the Miinto fashion marketplace is an opportunity you should absolutely explore. Miinto connects shoppers directly with hundreds of independent boutiques across Europe. By listing your products on this platform you instantly reach a large international audience without competing against the biggest fast fashion chains. In this guide you will learn how Miinto works and why it is so valuable for boutique owners.
Miinto in numbers
Miinto was created with a simple idea. Give consumers easy online access to local boutiques. Today it has grown into one of the largest fashion marketplaces in Europe.
Key figures
- active in seven European countries including Denmark, Norway, Sweden, Poland, the Netherlands, Belgium and Switzerland
- more than five million monthly visitors
- more than five thousand brands sell through Miinto
- more than two thousand independent boutiques are connected to the marketplace
This reach is almost impossible to build on your own, which makes Miinto a powerful growth channel.
Why online fashion shopping keeps growing
Consumers increasingly buy their clothing online. For small boutiques it is difficult to run a successful webshop due to high costs and limited technical knowledge. Miinto solves this problem by providing a ready made online storefront where your boutique can reach millions of potential customers. Think of Miinto as the Airbnb of fashion. You offer the products. Miinto provides the platform, traffic and visibility.
Sell online directly from your own boutique
Miinto does not operate a central warehouse. Every order placed on Miinto is sent to the boutique that owns the product. You accept the order, pack it and ship it to the customer.
This gives you full control over: stock, packaging, shipping quality and customer experience. Miinto becomes an extension of your boutique rather than a replacement.
Why so many boutiques choose Miinto
A growing number of independent fashion retailers across Europe have joined Miinto. Especially in Scandinavia the marketplace is extremely popular but more than nine hundred Dutch boutiques are already active as well.
Miinto includes a wide range of store types: luxury shoe stores, menswear and womenswear specialists, sportswear retailers and designer boutiques. This diversity attracts a wide range of shoppers and makes the marketplace a strong environment for boutique fashion.
How to start selling on Miinto
If you want to sell your clothing through Miinto, the process is straightforward.
- You begin with an onboarding meeting.
- You connect your system via an integrator or upload products manually.
- Your products become visible to all Miinto customers.
- You can expand to other European countries whenever you are ready.
Benefits for consumers and retailers
Benefits for consumers
- they can shop unique boutiques across Europe from home
- they can compare products easily
- they find special items at fair prices
Benefits for retailers
- reach a large international audience
- compete with big online fashion players without major investments
- minimal costs and no technical knowledge required
- access to product statistics and customer data
- tools for campaigns, deals and promotions
- a new sales channel that is open twenty four seven
- photography, marketing, PR and customer service supported by Miinto
This makes Miinto an accessible and low risk way for boutiques to scale online.
Costs of selling on Miinto
Selling on Miinto comes with three types of fees
- a monthly subscription fee of ninety six euro
- a commission of twenty percent per sold item
- startup costs up to six hundred fifty euro
For most boutiques these costs are quickly offset by the additional reach and increased sales.
Integrating your products on Miinto
You can connect your store system to Miinto using integrators such as ChannelEngine or Tradebyte. These tools synchronise product data, stock and orders in real time which saves time and reduces errors.
Follo has deep expertise in onboarding brands across global marketplaces. As a certified ChannelEngine partner we can help you integrate your boutique seamlessly.
Want to know more about selling on Miinto?
If you want guidance on whether Miinto is the right platform for your boutique or need help with integration and optimisation, our marketplace specialists are ready to support you.
