Your partner for Performance Marketing

We help ambitious companies grow. With experts across the country, our own tech stack and 100+ award-winning campaigns, we deliver impact. From strategy to execution — fast, smart and measurable.

Follo. Dare to lead.

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News

Follo strengthens its market position in marketplaces by acquiring Brandsom

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Our services

Integrated, data-driven performance marketing

Strategy

A strong strategy sets the direction. But only strategy translated into decisive execution makes an impact.

Search

Search is the foundation of an integrated digital strategy that delivers concrete results. It's not just about being found, but about making the right impact at the right moment.

Social

Social media marketing is no longer just about likes and reach. At Follo, we combine branding and performance into one powerful strategy.

Data & Intelligence

Data is valuable — but only if you know how to use it. At Follo, we help organizations gain control over their data and use it for growth.

Customer Experience

We help companies optimize customer journeys, from the first touchpoint to loyalty. Data-driven, scalable, measurable, and future-oriented.

Programmatic Media

In a landscape where speed, relevance, and scalability make the difference, we use programmatic as a growth accelerator for brands that want to lead.

Marketplaces

Marketplaces are the channel for scalable revenue growth. But success is not a given. With an integrated strategy, we achieve results.

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Award winning digital marketing agency

FolloEngine AI Stack: your edge in the new search landscape

AI Search changes everything. Instead of clicking on links, users now get direct answers from platforms like Google and ChatGPT. If your brand isn’t mentioned there, you don’t exist.

With our AI Stack, you track and optimize your visibility in AI Search — across Google’s AI Overviews, ChatGPT, Perplexity, and more. Discover what LLMs say about your brand, which questions you’re answering, and what traffic and revenue it brings. Clear insights into where you stand — and how to grow.

One platform. Full visibility. Maximum impact.

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Data-driven real-time insights

FolloEngine

At Follo, we don't blindly rely on search engines, third-party tools, or gut feelings. Our distinction lies in the innovative application of big data within SEO.

With our unique FolloEngine, we continuously collect real-time data on search behavior, competitor performance, and SERP insights. We rely solely on our own data and analyses, enabling us to identify and seize opportunities faster and more effectively.

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Our cases

D2C (Direct-2-Consumer)

Decathlon grows with a scalable FLP approach

Voor Decathlon ontwikkelden we een slimme, schaalbare SEO-strategie gericht op mid-tail zoekintenties. Met automatisch gegenereerde Filtered Listing Pages (FLP’s) wisten we miljoenen extra zoekopdrachten te benutten in 10+ landen. Het resultaat: 4x meer clicks, 2x meer impressies en meerdere internationale awards voor innovatie en impact.

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D2C (Direct-2-Consumer)

How HG conquered the SERPs with AI

Voor schoonmaakspecialist HG is zichtbaarheid in zoekmachines cruciaal. Samen met Follo zetten ze in op AI en automatisering om structureel terrein te winnen in de SERPs. Met slimme bidding-strategieën, dynamische content en LLM-optimalisatie werd elke klik doelgerichter, elke campagne efficiënter. Het resultaat? Minder verspilling, meer omzet—en concurrenten die het nakijken hebben.

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B2B

How Dutch Vans stayed ahead of the competition with AI and data

Met slimme AI-workflows en geautomatiseerde feedoptimalisatie zet Dutch Vans elke klik om in resultaat. Follo hielp hen data om te zetten in actie, met dynamische campagnes die realtime inspelen op zoekgedrag, aanbod én concurrentie. Het gevolg: meer leads, meer verkopen—en altijd een stap voor.

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D2C (Direct-2-Consumer)

How Collistar made Magic Drops go viral with UGC and TikTok

Voor Collistar zetten we een community-first socialcampagne op rond hun Magic Drops. Met schaalbare UGC, trendactivatie en slimme optimalisatie via TikTok en Instagram behaalden we indrukwekkende resultaten: +172% volgers, 2,5x hogere video completion rate en +30% brand recall. De case won twee internationale awards — bewijs dat creatieve content en slimme distributie hand in hand gaan.

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